The Prime Alliance
Because your gym deserves more than just another competition weekend.
Prime Alliance events are produced by industry leaders who believe cheer gyms are the heart of the sport. We don’t just host competitions—we build experiences that support gym owners, honor athletes, and strengthen the future of cheer.
We're here to support your journey to excellence—allowing your athletes and business to thrive. By joining forces with MotUS, The Prime Alliance brings you exceptional All Star Cheer and Dance competitions designed with one goal: helping your team and business reach their full potential.
EARN 15% OFF QUALIFYING REGULAR SEASON EVENTS WITH YOUR MotUS MEMBERSHIP
THE PRIME PROMISE
01
GYMS FIRST
We Put Gyms at the Center—Not the Sidelines
Prime Alliance Event Producers make decisions through one lens: Is this good for gyms?
From scheduling to communication, our events are designed to support gym growth, reduce unnecessary stress, and create long-term partnerships—not one-off transactions.
“When gyms win, the entire industry wins.”
02
INTEGRITY IN EXPERIENCE
Events Run Right—Because Details Matter
Prime Alliance strives to create events built on professionalism, consistency, and respect for athletes, coaches, and families. We believe great events need leadership, preparation, and standards.
03
STRONGER TOGETHER
More Than Events—An Alliance
Prime Alliance is a collective group of Event Producers aligned through MotUS with a shared mission: to strengthen gyms and elevate cheer and dance. When you choose Prime Alliance events, you’re choosing a connected network that believes collaboration creates a better season—for everyone.
04
THE MotUS CONNECTION
Powered by MotUS
Prime Alliance is part of the MotUS ecosystem—an industry movement dedicated to education, connection, and sustainable growth for cheer gyms. Together, we’re building a stronger future through aligned events, shared resources, and a commitment to doing things the right way.
CHOOSE EVENTS THAT CHOOSE YOU BACK
CHOOSE PRIME ALLIANCE
Your event schedule says a lot about what you value. Prime Alliance events reflect a commitment to professionalism, partnership, and the long-term success of cheer gyms.
Prime Alliance In Numbers
200+
The Prime Alliance is a proud partner of MotUS which has over two hundred gym owner members. The MotUS members work together support each another and help each other grow.
10
We offer incredible event producer partners to provide you with quality competition experiences with standards you can trust.
90+
A tremendous amount of event experiences across the nation to provide you with prime options.
